Innovation in agriculture: ESGpec is highlighted in an article about the Casale and IAM program.

Equipe ESGpec
Feb 23
2 min read

The digital transformation in Brazilian agribusiness has gained another significant milestone in the specialized press. The Agro e Prosa portal published an article highlighting the advancement of agtechs and the role of structured innovation programs in connecting startups, producers, and established companies in the sector.

The report addresses the growth in the adoption of technologies in the field, the strengthening of hubs and accelerators, and the consolidation of solutions focused on traceability, regenerative agriculture, digital rural credit, and sustainability.

In this context, the CasaleTech program, an initiative of Casale in partnership with IAM , is presented as an example of bringing together traditional companies and startups with solutions applied to historical bottlenecks in agriculture.

According to Mario Casale, a company advisor and head of the program, the decentralization of innovation is a sign of the sector's maturity. He also emphasizes the importance of direct contact with startups:

Established organizations, when seeking to ensure their longevity, need to be constantly attentive to new solutions and trends. This direct contact makes our innovation area more dynamic, enabling us to bring new solutions to the field.

Mario Casale, board member of Casale and head of the CasaleTech program. / Casale Photo – Press Release

ESGpec among the highlighted solutions

Among the technologies mentioned is ESGpec, recognized for its work in diagnosing and monitoring indicators related to carbon footprint, animal welfare, and ESG criteria.

In the report, Heloise Duarte, co-founder of ESGpec, highlights the central role of organizing and standardizing information:

Working with data is essential to giving visibility to sustainable practices that already exist in the field.

Mario Casale and Heloise Duarte during the 1st Startup Day, held at Casale’s headquarters.

The statement reinforces a key point on the ESG agenda in agriculture: many farms already adopt good practices, but the lack of structured metrics hinders the recognition and valuation of these initiatives.

Standardization allows for:

Technical evaluation of suppliers
Structuring recognition programs
Comparability between properties
Continuous monitoring of progress

Innovation that connects the field, industry, and market.

ESGpec's presence in a program like CasaleTech reinforces a broader movement: the integration of technology, sustainability, and business strategy.

Tools that measure greenhouse gas emissions, monitor animal welfare, and structure ESG indicators are no longer just technical instruments; they are beginning to influence business decisions, purchasing policies, and market positioning.

The article highlights that innovation in agriculture is not limited to equipment, but also involves data, traceability, governance, and new business models.