Bruna Silper represents ESGpec at the PwC Agtech Meeting, connecting technology and trust to the challenges of the dairy supply chain.
The participation of the CEO and co-founder brings the discussions on traceability, competitiveness, and sustainability closer to the startup's work with dairy farming data.
Bruna at Agtech Meeting 20026
Technology enhances the dairy industry's ability to understand its production, improve practices, and demonstrate results. This connection guided the perspective of Bruna Silper, from ESGpec, during the 12th edition of the Agtech Meeting, held on October 21st in Piracicaba (SP). Promoted by PwC Agtech Innovation, the meeting brought together discussions on the relationships between geopolitics, economics, and technology and their effects on agribusiness.
For ESGpec, which develops solutions to support the environmental, social, and governance agenda in dairy farming, these themes brought even more relevance to the startup's focus: how to transform farm data into useful information for producers, technicians, and dairies, capable of guiding decisions and providing transparency to production conditions?
In Bruna's notes, trust appears as a link between different debates. Traceability, quality, sustainability, and risk management are connected to the ability to know suppliers, monitor practices, and present evidence about production. In the dairy chain, this challenge involves bringing the information generated on farms closer to the decisions of those who provide technical assistance and those responsible for the purchase, processing, and marketing of dairy products.
Technology on the agenda of decision-makers.
At the opening of the event, Tania Cosentino, advisor to the ICC and WEG, highlighted the role of technology in the decisions of agribusiness companies. "Technology is not an IT issue," she stated, reflecting on the need to include the subject on the agenda of boards and senior management.
Her approach highlighted the links between productivity, resilience, and trust. When discussing the opportunities and responsibilities associated with international agreements, Tania pointed out the importance of traceability throughout the supply chain. The discussion further emphasized innovation: in addition to operational gains, technology can support the demonstration of how production occurs and how resources are used.
This relationship between information, management, and transparency is connected to the work that ESGpec has been developing in the dairy sector. Calculating the carbon footprint, evaluating animal welfare, and organizing indicators are steps that help to understand the reality of each property and identify opportunities for improvement, while simultaneously generating intelligence about the supply chain.
Value that begins with farm information.
Discussions about animal protein also drew Bruna's attention to the possibilities of adding value to the product through quality, traceability, and sustainability. Today, we have technology to add value that goes beyond niche products, with investments in production chains.
“Technology can help the sector overcome stigmas when we provide transparency to production conditions and show, with data, where we have already progressed and where we still need to improve. There are also opportunities to add value with quality assurance, traceability, and proven sustainable practices. In dairy farming, this means using farm-level information both to support internal management and to bring the consumer closer and build trust.”
Another prominent discussion focused on the accumulation of new demands regarding properties and the need to monitor and verify the adoption of requested practices. This is coupled with the need for feedback to producers regarding the information collected, so that they can act and generate benefits for their business and the sector.
ESGpec operates in this area with tools such as PEC Calc, focused on calculating carbon footprint, BEA Score, for diagnosing animal welfare, and PEC Map, which brings together sustainability indicators, analyses, and reports. The combination of this information can support both the evaluation of individual properties and the analysis of groups of farms.
From global discussion to the reality of milk.
With the theme "The Power of Convergences: Geopolitics, Economics, and Technology in the New Map of Agriculture," the Agtech Meeting proposed a reflection on the constant changes impacting markets and production chains. For ESGpec, following these discussions helps to connect the demands of agriculture to the challenges of measurement and management in dairy farming.
Bruna's presence at the meeting is part of this convergence between the field, science, and the innovation environment. The issues she raised point to a concrete objective: to make data useful for those who produce and also for those who generate value from information about the origin and conditions of production.
“ Each of us is part of the bridge between the past and the future , ” stated Roberto Rodrigues, former Minister of Agriculture and professor emeritus at the Getúlio Vargas Foundation (FGV), during the event. In the dairy chain, this construction involves creating opportunities for producers, technicians, and dairies to act in the same direction, based on current and consistent information.
About ESGpec
ESGpec is a startup from Minas Gerais, Brazil, that develops technological solutions to support sustainability in dairy farming. Co-founded by Bruna Figueiredo Silper and Heloise Duarte, it integrates tools for calculating carbon footprint, diagnosing animal welfare, and analyzing indicators to support producers, technicians, researchers, and companies. It also promotes the Regenerative Awakening initiative, which provides access to tools and knowledge exchange on the ESG agenda in dairy farming.
Information: www.esgpec.com.br
Contact: contato@esgpec.com.br
