ESGpec in the Diário do Comércio: technology and sustainability in the Minas Gerais countryside

On National Sustainability Day, Diário do Comércio, in an article by Ana Luisa Sales, highlighted how small businesses in Minas Gerais have made progress in adopting ESG practices. Among the examples of innovation that are transforming the production sector, ESGpec stood out for its work in the field. The full report can be read at this link . The following text was produced by the ESGpec team, based on the original article.

Democratizing ESG in the field

ESGpec , a Belo Horizonte-based startup, was founded with the goal of democratizing access to sustainable and regenerative practices in dairy farming . The company offers free digital tools that allow users to measure and track environmental, social, and governance indicators directly on farms.

The platform's solutions include PEC Calc —a carbon footprint calculator—and PEC Scores , which assess everything from animal welfare to farm engagement with sustainable practices. These technologies are used by producers and technicians across Brazil to measure, compare, and reduce greenhouse gas emissions, transforming data into strategic arguments for more efficient and transparent livestock farming.

Today, ESGpec operates on hundreds of farms across six Brazilian states , supported by a growing network of technicians trained to apply the tools in the field. The result is an unprecedented database on sustainability in dairy farming and a decisive step toward making Brazil a benchmark in low-carbon production.

"Our goal is to show that ESG in the field isn't rocket science. It's possible to measure, improve, and communicate results based on accessible data and tools," explains Heloise Duarte , COO of ESGpec and winner of the Sebrae Mulher de Negócios 2025 MG Award in the Science and Technology category.

Sustainability as a path to competitiveness

The Diário do Comércio article reinforces the growing movement among small businesses in Minas Gerais, which are incorporating environmental and social practices into their routines. According to a survey cited by the newspaper, 83% of companies already adopt energy-saving measures , 73% reduce plastic use , 60% practice recycling , and 50% work to reduce water consumption .

These figures show that sustainability is no longer just a differentiator but is becoming part of entrepreneurs' competitiveness strategies . In the field, this translates into productive efficiency, market value, and access to new opportunities—precisely the areas in which ESGpec has positioned itself as a technical partner.

Innovation with purpose

The report also highlights that, although interest in ESG is growing, many entrepreneurs still face challenges in understanding where to begin. It is in this context that solutions like ESGpec's become essential, offering simple, scientifically validated methods that are connected to the Brazilian reality .

Through the Regenerative Awakening — Integrated, Balanced, and Biodiverse project, ESGpec makes its tools available free of charge to producers. The project has already evaluated over 20,000 cows , pointing to the construction of a promising database on emissions, sustainable practices, and animal welfare in the country.

This is the essence of innovation with purpose: putting technology at the service of regeneration .

About recognition

ESGpec's presence in the Diário do Comércio represents more than a mention; it is recognition of a movement that connects the countryside to major global sustainability goals. While urban companies learn to measure their carbon footprint, Brazilian agribusiness shows that it is also capable of innovating based on science, data, and environmental commitment.

The report reinforces an important message: sustainability is a collective journey , which depends on tools, partnerships and, above all, the willingness to transform knowledge into action.

Read the full article on the Diário do Comércio website: 👉 https://diariodocomercio.com.br/sustentabilidade/dia-sustentabilidade-pequenos-negocios-mg/