From glitter to diapers and milk, what do Brazilians think about sustainable consumption?

The following text is based on the article " From glitter to diapers, what Brazilians think about sustainable consumption ," published by Ilana Cardial, a journalist with a degree from UFSC and courses in Finance and Macroeconomics from FGV. Ilana was an international markets reporter at Agência Estado/Broadcast and has collaborated with Estadão. She is a member of the Oxford Climate Journalism Network, a global initiative of the University of Oxford and the Reuters Institute.

References to dairy products were inserted by the ESGpec Team.

In recent years, environmental awareness and the adoption of sustainable practices have gained traction among Brazilian consumers. A recent study by the startup Orbit Data Science revealed valuable insights into public behavior and opinion regarding sustainable consumption in Brazil, based on a comprehensive analysis of social media comments. This article will explore the most relevant aspects of the study and draw an analogy with dairy consumption, highlighting how sustainability can be integrated into this sector.

Sustainable Practices in Everyday Life

The Orbit Data Science study , which analyzed 44,700 comments on social media, showed that 57% of conversations about sustainability revolve around awareness and environmentally friendly habits. Products such as biodegradable glitter, eco-friendly diapers, eco-friendly bags, and electric cars were mentioned as sustainable alternatives that consumers are adopting in their daily routines. This behavior reflects a growing desire among Brazilians to feel useful and contribute to environmental protection.

What about dairy consumption?

Just as consumers seek sustainable alternatives in other products, they can also be encouraged to choose sustainably produced dairy products. Dairy companies can promote environmentally friendly practices, such as using biodegradable packaging, implementing low-impact production techniques, and supporting regenerative agricultural practices.

The Importance of Sustainable Brands

The perception of brands and their sustainable efforts represented 15% of the conversations analyzed. Consumers not only value sustainability in their purchasing decisions, but also expect brands to demonstrate their sustainable actions transparently. Brand reliability and commitment to environmentally friendly practices are decisive factors for many consumers when choosing products.

What about dairy products?

Dairy brands can highlight their sustainable initiatives, such as reducing carbon emissions, improving animal welfare, and conserving natural resources. Sustainability and animal welfare certifications, as well as clearly communicating these practices, can strengthen consumer trust and increase brand loyalty.

Challenges and Skepticism

The study also identified a group of consumers who believe that individual actions have little impact compared to the responsibilities of large companies. These consumers blame corporations for the environmental and climate crises, highlighting the need for companies to act proactively and adopt more sustainable practices.

And the view on dairy products?

Dairy companies may face similar skepticism if they don't clearly demonstrate their commitment to sustainability. It's essential that these companies not only implement environmentally friendly practices but also inform consumers about the positive impact of these actions. Initiatives such as awareness campaigns and partnerships with environmental organizations can help change this perception and demonstrate that both companies and consumers have a crucial role to play in sustainability.

Innovative and Sustainable Products

Among the products mentioned in discussions about sustainability, those that offer significant environmental benefits stand out, such as eco-friendly diapers and electric cars. Innovation is a key component in attracting consumers seeking sustainable alternatives.

Is there room for innovation in the dairy chain?

In the dairy industry, innovation can be applied to developing products with a lower environmental impact, whether in the product itself or in its packaging. Furthermore, creating new products that use sustainable ingredients or more efficient production methods can meet consumer demand for more environmentally friendly options.

Conclusion

Orbit Data Science 's study reveals a growing trend of awareness and adoption of sustainable practices among Brazilian consumers. Companies, including those in the dairy sector, have a significant opportunity to stand out in the market by integrating sustainability into their operations and products. By promoting environmentally friendly practices, educating consumers, and continually innovating, brands can not only meet consumer expectations but also contribute to a more sustainable future.

In the dairy industry, applying sustainability principles and effectively communicating these practices are essential to gaining consumer trust and promoting more conscious consumption. Alignment with the ESG Agenda can be a key competitive differentiator, demonstrating a company's commitment to environmental, social, and economic sustainability.